Versatility and craftsmanship are essential values of the SDG EastLondon, that plays with details and texture to turn basic pieces into one off creations.
SDG was established in 2010 by head designer Stefania Di Ghionno, Fashion Cultures and Technique Graduate with a MA in Advertising and Marketing.
Stefania Di Ghionno personally looks for limited run fabrics, picking the best of classic materials and rare pieces.
Born in east London studio on 2010, Made In Italy from 2020. The result is a collection with a minimalistic flair where clean, skilfully made cuts meet colourful patterns and uncommon material. Each piece becomes thus unique and available in very limited quantity.
SDG East London proposes Permanent and Capsule collections. The Permanent collection is available all year around in an array of fabrics, while the Capsule collections feature ever changing designs available only in limited quantity, depending on the run of the specific fabric used.SDG East London offers bespoke services, joining time-honoured sartorial techniques and contemporary materials into one off creations.
Special orders are hand made in the studio upon customers’ request and can be placed online.